Client: ANS TV (Azerbaijan)
Project: Billboard campaign for the “Passport” programme
Year: 2012
Service: Billboard design, outdoor advertising
About the project
A billboard advertising campaign for ANS TV’s sports programme “Passport”. The design was used on city billboards as outdoor advertising for the show.
Design features
Visual elements:
- Professional photo shoot of the two presenters
- A dynamic composition against a football pitch
- Red, black and green diagonals
- ANS TV logo and branding
- Programme name and airtimes
Content:
- Headline: “Feel the pulse of sport with us”
- Programme name: “PASSPORT”
- Schedule: every weekday (07:05, 08:05, 09:05 / 16:10, 22:05, 00:49)
- Channel: ANS TV
Color scheme:
- Green – the football pitch, naturalness
- Red – ANS TV brand color, energy
- Black – contrast and a professional look
- White text – maximum legibility
Composition:
- Diagonal lines – dynamism and movement
- Placement of the presenters – a sense of dialogue
- Football element – the sports theme
- ANS TV logo in the bottom-left corner
Technical details
Format: 6×3 metres (standard billboard)
Resolution: High quality (large format print)
Location: Baku, main streets
Material: Vinyl mesh (outdoor)
Designer: Kamil Karimov (DrKing77)
Software: Adobe Photoshop, Adobe Illustrator
Printing: Large format outdoor printing