Client: GunAz TV (Azerbaijan)
Project: TV channel logo concepts and 3D branding
Year: 2010
Service: 3D logo design, alternative versions
About the project
Nine different logo concepts for GunAz, a TV channel launched in Azerbaijan in 2010 broadcasting for audiences in Iran. Each version visually expresses the channel’s name (“Gün” and “Az”) in a different style.
Design versions
Versions 01-02-03 (left):
- Horizontal composition of the “GünAz” lettering
- Sun symbol – in the colors of the Azerbaijani flag
- Volumetric 3D letters
- Red and white color scheme
Versions 03-04-05 (center):
- Hexagon form – a symbol of Islamic and Eastern culture
- “GA” monogram at the center
- Red, white and black contrast
- Metallic surface effects
Versions 06-07-08 (right):
- Arch-shaped structure
- Integration of the “GA” letters
- Architectural elements
- Red, white and black combination
Design features
Overall concept:
- A blend of Azerbaijani and Iranian cultures
- Sun motif – a visual translation of the word “Gün” (sun)
- Modern 3D render technology
- Professional TV branding standards
Color palette:
- Red – energy, dynamism, the Azerbaijani flag
- White – purity, transparency
- Black – contrast, strength
- Green accent – the Azerbaijani flag (in some versions)
Technical aspects:
- Photorealistic 3D render
- Shadow and lighting effects
- Metallic and glossy materials
- High-quality visualization
Applications
Logo concepts for:
- On-screen TV identification
- Channel idents
- Studio sets
- Promotional materials
- Digital and print media
Designer: Kamil Karimov (DrKing77)
Software: Cinema 4D, Adobe Photoshop
Render: V-Ray / Advanced Render
Number of versions: 9 different concepts