Client: ANS TV (Azerbaijan)
Project: Billboard campaign for the “İtibucaq” programme
Year: 2012
Service: Billboard design, outdoor advertising
About the project
A billboard design for ANS TV’s “İtibucaq” programme, created for city billboards with the show’s presenter and airtimes.
Design features
Visual elements:
- Professional photo shoot of the presenter
- Integration with the ANS TV logo
- Diagonal composition – dynamism and modernity
- “Be progressive!” slogan
- Broadcast schedule information
Content:
- Headline: “BE PROGRESSIVE!”
- Programme name: “İTİBUCAQ”
- Airtimes:
- Every weekday: 15:43 and 21:45
- Saturday: 12:25 and 21:45
- Channel: ANS TV
Color scheme:
- Blue tones – reliability and a professional look
- Red – ANS TV brand color, energy
- Grey-black diagonals – modern design
- White text – maximum legibility
Composition:
- Diagonal lines – movement and dynamism
- The presenter’s gesture adds interactivity
- ANS TV logo within the interaction element
- Layered color zones – a sense of depth
Technical details
Format: 6×3 metres (standard billboard)
Resolution: High quality (large format print)
Location: Baku, main avenues
Material: Vinyl mesh (outdoor use)
Designer: Kamil Karimov (DrKing77)
Software: Adobe Photoshop, Adobe Illustrator
Printing: Large format outdoor printing