Client: Vespa Motorcycles (Italy)
Project: Café & Enoteca banner design
Year: 2018
Service: Illustration and graphic design
About the project
A banner design on the theme of “Lady of Tosca Café & Enoteca” created for Vespa. A piece of craftsmanship that captures Italian culture and the spirit of the Vespa brand.
Design features
Visual concept:
- Italian architecture – a classic building facade
- Watercolor illustration technique
- A Vespa scooter – the symbol of the brand
- Floral ornaments – Italian nature
Composition elements:
- A classic square in the town of Tosca
- Monumental building architecture
- The Vespa scooter at the center
- Blue and yellow floral decoration
- Detailed clouds and sky
Color palette:
- Yellow-green tones – the Italian sun
- Blue accents – sea and sky
- White-grey sketch – architectural details
- Dark red typography – a strong brand
Typography:
- “LADY OF TOSCA” – main headline
- “CAFÉ & ENOTECA” – subheading
- Classic serif font – Italian elegance
Technical details
Format: Banner / poster (print and digital)
Technique: Digital illustration with a watercolor effect
Style: Artistic watercolor illustration
Use: Advertising campaign, café decoration
Designer: Kamil Karimov (DrKing77)
Software: Adobe Photoshop, Adobe Illustrator
Illustration technique: Digital watercolor